Whilst designing transformational experiences is hard, shepherding your solution all the way through to delivery is even harder.
It’s a path littered with casualties. If you’ve done well, you might end up with an acceptable product that can be built on. If not, you have either delivered a product needing very expensive re-work just to meet customer expectations, or you may not have delivered a product at all.
“The failure rates of IT projects remain appalling”
Gartner
Over the past 20 years working in digital design, I’ve observed across different sectors there are common problems. That Gartner says “The failure rates of IT projects remain appalling” is not surprising. As IT teams, this is not the perception we want our CEOs to have. As the demand for bigger, better, newer digital solutions increases, we need to be in a position to succeed.
How can design teams and the technology we exploit, help to ease this problem? Bridging the divide is the central theme of my upcoming talk at Liferay Digital Solutions Forum 2018. Drawing upon my experience collaborating with IT teams and in establishing and running in-house design studios, my talk will cover:
- Our tendency to build first, ask questions later (at great expense)
- Improving design practices
- Building team culture, structure and collaboration
- The intersection of technology and design.
Framed within a product roadmap case study, the talk will zero in on how technology can be used to deliver outcomes, not just projects. We invest heavily in platforms, but are we extracting the full benefit? How do we even measure the benefit? To find out join me in Sydney on 22 November.
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