Category: Articles
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The Rise of Prompt-Driven Design
There’s a particular feeling that comes with sketching through a design problem. Ideas arrive without being summoned — a shape suggests a layout, a line becomes a flow. It’s a thinking process that happens in the hand as much as the mind. So when I first started working with AI design tools, something felt off.…
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Riding the Waves of Digital Change
One thing we should realise by now is that change is a constant. Working in digital design, this provides both challenge and adventure. Design Careers: Timeline or Trendline? Sometimes I wonder: is my career a timeline or a trendline? In the early 2000s, we were swept up in the dot-com boom. By 2007, the iPhone…
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Running in-house UX research
User experience or usability testing has a bad rap with in-house digital teams. It has a reputation as being hard and time consuming and therefore the domain of specialist agencies.